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Before storming off in one direction, you should first take a look at the whole picture. Ideally from a 360° perspective. We at DDB constantly keep track of our field using tools that we developed ourselves. One of the central applications is DDB's own 'Springboard®' planning and strategy tool. Brand positioning, integrated communications strategy, media mix and methods for gauging the effect of advertising impact are developed and combined with each other. DDB is the round table for knights of inspired ideas, and the circuit training centre for strategic athletes. We are enthusiastic, persistent, passionate – and have a great sense of humour! We love what we do, and we do it as a team. We believe in our work and are proud of it. We at DDB strive for outstanding creations. And every single person at DDB completes this mission with his or her own vision and personal commitment.
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