MetaDesign is Germany’s leading agency for corporate identity, corporate design and branding, and stands for internationally recognised strategy consultation in the development of corporate and brand appearances. MetaDesign uses corporate design, sound, 3-D or interactive branding to create effective brand worlds. The agency has offices in Berlin, Düsseldorf, Beijing, San Francisco and Zurich, and its clients include Audi, Volkswagen, Siemens, Deutsche Post and the German government.

eprimo wants to position itself on the hotly contested energy market as an energy discounter whose main concern is its customers’ satisfaction. MetaDesign has developed a new image for them with a strong overall appearance and a Germany-wide electricity campaign to achieve this. The creative guidelines and visual elements that we develop transport the company’s brand values: dynamic, uncomplicated, cheerful and with the human touch. This image clearly sets eprimo apart from the competition. Electricity becomes something that can be positively experienced, that is emotionally charged, and that offers consumers a high level of identification.